Connect Loft

Connect Loft

User Demographic

Office workers

Location

Singapore Management University (SMU) Li Shi Kang Library

Project Type

Interior & Interactive Design

Size

280 Square Metre

Context: Singapore as a bustling city, people are always busy with work. Especially for office workers, they always have rush to work and run different errands.

They do not have time for themselves because of their busy schedule. They have little connection and interaction with people.

Connect Loft is located at the corner of Singapore Management University (SMU) Li Shi Kang Library, which is somewhere that office workers will walk pass during lunch time or when they are travelling to their office.

At Connect loft, it provides a cozy and comfortable space that encourages people to open up and interact with others to build connections with the guidance of physical and digital experiences.

Context: Singapore as a bustling city, people are always busy with work. Especially for office workers, they always have rush to work and run different errands.

They do not have time for themselves because of their busy schedule. They have little connection and interaction with people.

At Connect loft, it provides a cozy and comfortable space that encourages people to open up and interact with others to build connections with the guidance of physical and digital experiences.

Context: Singapore as a bustling city, people are always busy with work. Especially for office workers, they always have rush to work and run different errands.

They do not have time for themselves because of their busy schedule. They have little connection and interaction with people.

At Connect loft, it provides a cozy and comfortable space that encourages people to open up and interact with others to build connections with the guidance of physical and digital experiences.

Introduction zone: allow visitors understand the importance of social interaction and the purpose of Connect Loft

Entrance: visitors will start their journey in Connect Loft by signing up at the registration kiosk

Entrance Registration Kiosk Interface

Music corner: visitors can use music as a form of building connection with others

The Cozy Corner: visitors can use the games and snacks provided to engage in their experience

Interaction Zone: visitors can use the interaction pods of different style and vibe to interact with others

Promoting Connect Loft

Using engaging design narratives through posts and short form video which will be used across various social media platforms, it helps to raise awareness and attract the target audience.